App Products - Smorder® & White-Label Apps
Your app for smart guests.
With Smorder® your guests order conveniently by smartphone – at the table or from home. Whether collecting points, paying on the go or redeeming promotions: you offer a digital restaurant experience that lasts – and strengthen loyalty far beyond the visit.
And the best part: With the white-label app in your own design, you present yourself as a strong brand – right on your guests' smartphones.
WHAT OUR PRODUCT CAN DO
App products for guests – such as ordering, payment or loyalty apps – have long been more than a “nice-to-have”. In today's hospitality and hotel world, they are central interfaces between guest, business and experience. To be innovative and future-proof, such apps must go far beyond simple ordering – they must be convenient, connected and personalised.
Smartphone ordering & self-order
- Ordering from the table, the hotel room or on the go (takeaway, delivery, room service)
- Menu display with modifications (e.g. side dishes, allergens, cooking levels)
- Orders sent in real time directly to the POS system & kitchen
- Order status display (“in preparation”, “ready”, “on the way”)
Digital & contactless payment
- Support for Apple Pay, Google Pay, credit card, PayPal etc.
- Split the bill, add a tip, receive the receipt by email
- Optional payment via hotel room bill (with PMS integration)
Personalisation & customer loyalty
- Personal profile with order history & favourite products
- Loyalty systems: collect points, unlock rewards
- Birthday vouchers, personalised recommendations or events
Vouchers, promotions & upselling
- Redeem vouchers, discount codes or coupons directly in the app
- Automated upselling suggestions (“A dessert goes perfectly with this”)
- In-app offers and daily specials (e.g. only for app users)
Multilingual support & internationalisation
- Language switching (e.g. DE, EN, IT, CZ...)
- Currency switching for international guests
- Culture- & region-specific communication (e.g. breakfast types, public holidays)
Location & multi-branch capability
- App detects the guest's location or offers location selection
- Supports multiple businesses or franchise branches under one brand
- Unified system with individual menu & offer settings
Design that matches your business's look & feel
- The app must match the business in look and content (colours, logo, tone of voice)
- Option of a white-label or custom app version
- Integration into an existing website or as a Progressive Web App (PWA)
Easy operation & accessible UX
- Clearly structured flow (select product > modify > pay)
- Accessible design (e.g. font size, contrast, VoiceOver)
- Quick access & favourites functions
Bonus features for genuine innovation
- Gamification (e.g. bonus cards, levels, challenges)
- In-app communication (e.g. live chat, feedback after the visit)
- Integration of table reservations, event bookings or spa appointments
- Augmented reality menus or virtual table selection
- Sustainability features (“Order plastic-free”, “Choose reusable box”)
YOUR INNOVATIVE GUEST APP FOR TODAY AND TOMORROW
Guest apps create experiences instead of just processes. They give guests control, convenience and interaction – and give the business more efficiency, revenue potential and data intelligence. Future-proof apps are modular, mobile, personalised and deeply integrated into existing systems.
WHY TRUST APRO SOLUTIONS?
Quite simply: more control, less effort – and a system that thinks ahead.
With APRO, you gain an experienced digitalisation partner that supplies not just POS systems but end-to-end solutions for your entire hospitality business.
Modular & flexible
Choose exactly the modules you need and expand your system whenever you like.
Seamless integration
APRO® offers a wide range of interfaces to the most common hospitality systems.
Scalability without limits
Whether you run a food truck or a chain restaurant – our architecture grows with your needs. Whatever your industry.
Real-time analysis & reporting
With APRO® Reports, you have all the key figures for all your businesses on your smartphone – clearly presented, at any time.
Future-proof & always up to date
Regular releases protect your investment – today, tomorrow and beyond.
Premium support
Fast, expert help with all your questions. 365 days a year. (Almost) around the clock.
Used by over 6,000 customers & continuously developed for more than 25 years
We keep developing our solutions together with restaurateurs. Whether it's a bistro, fine dining or a large-scale operation: our systems are proven, reliable and adapt to your individual workflows. And if something doesn't fit, we make it fit. Our own in-house development team implements requirements quickly, without relying on third parties. That makes us fast and extremely flexible.
Any questions?
We'll be happy to advise you, free of charge and without obligation, on how to successfully digitalise your hospitality processes.