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Waiter at a table with four guests, with burgers, chips and spare ribs on the table

WHY OPTIMISED HOSPITALITY PROCESSES ARE INDISPENSABLE

In hospitality, there are a multitude of processes that must mesh seamlessly in order to satisfy guests while operating profitably at the same time. From ordering at the table to billing and controlling: APRO offers digital solutions that are continuously developed together with restaurateurs and address the specific challenges at every step of the process.

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APRO offers the right solution for every kind of hospitality requirement – with tangible added value

  • CHALLENGES

    • Long waiting times when taking orders
    • Error-prone, handwritten order entry
    • Lack of overview when guest numbers are high
  • Server in a dirndl serving food to two guests at their table

    ADDED VALUE

    • Optimised workflows thanks to fast, digital order taking
    • Fewer errors and duplicate entries
    • More revenue through quick table turnover and higher order frequency
    • Happier guests, because they wait less and can order independently

  • Challenge

    • Paper chaos and confusion in the kitchen
    • Unclear which dishes should be prepared first
    • Follow-up orders, intolerances, changes
    • Long lead times cause delays in service
  • Chef in front of the order manager screen showing the kitchen's open orders

    APRO solutions

    • ORDER MANAGER: a clear overview of all orders with automated processes thanks to digital transmission of tickets in real time
  • Server carrying two plates of food through the beer garden

    Added value

    • Efficient workflows: no lost or overlooked tickets
    • Shorter waiting times for guests
    • Lower error rate, as the kitchen processes orders in a clear sequence
    • Better communication between service and kitchen

  • Challenge

    • Long queues at the till
    • Time-consuming payment and billing processes
    • Lack of transparency regarding cash movements
  • Handheld showing the payment screen for €20.13, ready for contactless card payment

    APRO solutions

    • POS SYSTEM: the heart of the APRO® product family, widely used and continuously optimised
    • Mobile payment options via ordering app or Orderman: e.g. card payment directly at the table
    • CASH BOOK: all cash movements documented completely and automatically
  • Guest holding a bank card to the handheld to pay contactless

    Added value

    • Fast payment processing: settling tables without waiting times
    • Transparent cash overview: less risk of shrinkage or errors
    • Legally and fiscally compliant thanks to integrated functions (RKSV, the Austrian cash register security regulation)

  • Challenge

    • Often no simple, uncomplicated way to extend the business model to delivery or takeaway
    • High staffing effort to take orders by phone
    • Difficult to keep track of delivery and pick-up times
  • Smartphone and app screens for a takeaway order with pickup time and payment

    APRO solutions

    • DELIVERY MODULE: integrated into web & app – receive and manage orders digitally
    • WEBSHOP MODULE: offer products and services online, incl. payment
  • Staff member handing a takeaway bag to a customer at the counter

    Added value

    • New sales channel: reach guests who cannot dine on site
    • Automated order acceptance without the phone constantly ringing
    • Easy planning and coordination of delivery and pick-up times

  • Challenge

    • Limited options for selling vouchers & promotions
    • No online platform for add-on sales (vouchers, merch, etc.)
    • Little customer loyalty beyond the restaurant visit
  • Guests at a café table holding their smartphones

    APRO solutions

    • VOUCHER MODULE: can be sold on site or online, management of all vouchers in one single system
    • APP PRODUCTS: e.g. Smorder®, loyalty programmes and collecting bonus points
  • Waiter serving drinks to guests at a restaurant table

    Added value

    • More add-on business through online voucher sales
    • Customer loyalty through apps, newsletters and promotions
    • Increased revenue and predictable income via online platforms

  • Challenge

    • Lack of a real-time overview of revenue, capacity utilisation, stock levels, etc.
    • Laborious manual evaluation of daily or monthly closings
    • Unclear key figures lead to wrong decisions
  • APRO Reports on a laptop and smartphone with a sales chart and key figures

    APRO solutions

    • REPORTING MODULE: APRO Reports provides transparency and control in real time, wherever you are
    • Accounting interface: digital transfer of data to your tax advisor, no more printing required. With APRO's financial accounting module, all the necessary accounting entries are generated automatically.
  • Hand holding a smartphone showing sales figures in the reporting app

    Added value

    • Well-founded decisions based on up-to-date key figures
    • Time savings for monthly and annual closings
    • Cost control thanks to automatic evaluation of goods and staff deployment

  • Challenge

    • Standalone solutions that don't talk to each other
    • Repeated double entry of data into different systems
    • Delays and errors due to a lack of system diversity
  • Beer being poured into glasses at a dispensing system with touch displays

    APRO solutions

    • INTERFACES: APRO is well networked and offers connections to a wide range of relevant hospitality-related systems
    • All-in-one platform: compatibility of APRO products with each other
  • Orange drink being dispensed into a glass from the drinks dispenser

    Added value

    • Seamless processes without standalone solutions
    • Time savings through automatic data exchange
    • Full control over all workflows in one overall system

THE RESULT

  • More revenue

    through faster table turnover, newly opened sales channels and higher order frequencies

  • Happier guests

    who benefit from shorter waiting times and clearly structured processes

  • Less stressed staff

    who can focus on service and customer loyalty instead of time-consuming administration

  • Improved competitiveness

    as you are always one step ahead with innovative hospitality technologies

  • Stronger employee retention

    thanks to simplified workflows, more clarity in processes and higher job satisfaction

  • Fast scalability

    when expanding your offering or opening new locations – thanks to flexible solutions and well-connected interfaces

Digitalisation as an opportunity - into the digital future of hospitality together with APRO

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